Performance marketing agency for D2C brands

No. Engagements run on a rolling monthly basis — no 12-month lock-in, no auto-renewal, no early-termination penalty. A 30-day notice is the only exit term. Most performance marketing agencies in India bake in 6–12 month minimums; we don't, because clients should stay because the numbers compound, not because a contract forces them to.

You do — always. We operate inside your Business Manager and your Google Ads account, never under an agency-owned BM, so you keep the pixel history, campaign data, and audience signals when you leave. Every ad video, static, and Shopify section we ship is delivered with full source files and unrestricted usage rights. This is the single most common D2C agency horror story in India — we make full client ownership the contractual default.

We charge a flat monthly retainer that scales with your ad spend — most D2C lifestyle brands on our roster spend ₹2L–₹20L per month on Meta Ads + Google Ads. The retainer covers daily media buying, 30–50 creatives a month, weekly readouts, monthly business reviews, and full attribution reporting. The 5-day audit before engagement is free — we quote a number specific to your account inside the audit, with no surprise fees.

Across 120+ active D2C lifestyle brands on our roster, blended ROAS averages 3.4× and CAC drops 22–38% in the first 90 days. Fashion and footwear typically land 3.2×–4.2×, beauty and fragrance 3.5×–5.0×, wellness 2.8×–3.8×. The free audit produces a forecast specific to your account, benchmarked against brands of comparable spend in your category — that forecast is what you hold us to, not the portfolio average.

We report blended ROAS sourced from Shopify (or your store of record), not platform-reported ROAS. Meta CAPI and Google's enhanced conversions are wired in on day one to recover signal lost post-iOS 14, and we cross-reference Meta, Google Ads, and GA4 numbers against Shopify revenue daily. For brands spending ≥₹10L per month we also run geo-holdout and incrementality tests, so the ROAS you act on is true incremental — not platform-inflated.

Yes — creative and media live under one in-house roof in our Kolkata studio. We ship 30–50 ad creatives a month per brand across nine formats (UGC, founder, skits, micro-dramas, demos, reaction, editorial, static, motion) with a 15-working-day brief-to-delivery cycle. Most performance marketing companies outsource creative to freelancers and import that bottleneck — we don't. Creative velocity is the #1 lever for D2C Meta performance in 2026, which is why we built the in-house pipeline.

Our floor is ₹2L per month in ad spend — below that, a self-managed setup is more cost-effective than an agency retainer. The first 30 days break down as: free 5-day audit on a read-only connection to your Meta Ads + Google Ads account, then a 90-day plan and ROAS/CAC forecast specific to your brand. If the plan lands, daily ops go live the same working week — existing campaigns are protected during the transition and new tests layered on top.