IBLI

⏤ Service · Engine 02

The creative is the media plan.

Meta's algorithm rewards iteration. Static-only brands lose. UGC, editorial, and motion creative shipped at the cadence the algorithm demands — built for lifestyle.

  • Creatives / 12mo

    2000+

  • Creator Roster

    200+

  • Turnaround

    15 working days

  • Hook Win-rate

    1 in 4

⏤ Why this matters

The deck is dead. Long live the reel.

In 2026, creative volume is the moat. The brands winning aren't outspending — they're out-iterating. Our system ships 10–40 creative variants a month, tested in-platform, with a hook framework that compounds.

  • Editorial UGC
  • Founder content
  • Demo & unboxing
  • Reaction & POV
  • Static + motion
Last 90 days · creative performance
Live data

Avg hook rate

44%

vs ~17% industry

Avg hold @ 6s

18%

vs ~9% industry

Top hook rate

60%

in last 90d

Creatives

312

shipped · 90d

Top creatives · ranked by hook

Hook · Hold

  • 01

    "Honest Review"

    Fuel Shoes · Fashion

    ₹4.2L
    Hook60%
    Hold31%
  • 02

    "Must Have"

    Reistor · Fashion

    ₹3.1L
    Hook52%
    Hold27%
  • 03

    "Styling"

    Hoofers · Fashion

    ₹2.8L
    Hook47%
    Hold24%
  • 04

    "My cortisol thanked me"

    Blue Tea · Kitchen

    ₹2.4L
    Hook42%
    Hold22%
  • 05

    "Maa Sab janti Hai"

    Krispino · Kitchen

    ₹1.9L
    Hook38%
    Hold19%

⏤ Pulled from active Meta Ads accounts · names hidden on request

⏤ How a UGC ad gets made

From brief to winning batch.

Seven steps, one loop. Every batch we ship is sharper than the last because the engine reads what won, what flopped, and rewrites the next brief before we shoot.

  1. Step — 01

    Brief.

    You fill a deep-dive intake form — business model, ICP, competitors, brand guidelines, current creative shelf. Nothing generic. The deeper the brief, the sharper the output.

    Detailed intake
  2. Step — 02

    Research.

    Our marketing team tears down your category. Competitor Meta Ads Library, top-performing hooks in your space, white-space angles, and three reference reels per ICP segment.

    Competitor teardown
  3. Step — 03

    Script.

    Hooks engineered for high hook-rate. Each script comes with the angle, hook framework, CTA placement, and the metric we're targeting. Written by humans who study Meta — not AI prompts.

    Hook framework
  4. Step — 04

    Approval.

    You see every script, frame-by-frame. Approve, edit, or kill — nothing gets shot until it's signed off. Average turnaround: 48h.

    Sign-off in 48h
  5. Featured
    Step — 05

    Production.

    Shot in-house at our Kolkata studio. 25–30 ready backgrounds, lighting kits, and a pre-vetted creator roster. Most batches wrap in 2 days, not 2 weeks.

    In-house studio
  6. Step — 06

    Performance editing.

    Editors don't cut for aesthetics — they cut for Meta. Hook in 1.5s, pattern interrupt at 3s, CTA front-loaded. Every cut is a hypothesis we'll later test.

    Cut for Meta
  7. Featured
    Step — 07

    Audit & iterate.

    Live results plug back into our proprietary engine. It reads hook rate, hold curves, drop-off frames, and CPA per creative — then shapes the next batch's brief. The loop tightens every cycle.

    Proprietary engine
Step 05 · In-house studio

Why we're faster.

Our studio in Kolkata runs 25–30 ready backgrounds — kitchen counter, vanity, founder office, neutral cyc, white room, editorial set, and more. No location scouting, no rental day. Brief on Monday, shoot mid-week, full batch delivered in 15 working days.

Backgrounds

25–30

Studio sqft

2,400

Avg shoot day

20–30 reels

Turnaround

15 working days

Studiostudio · 01
Studiostudio · 02
Studiostudio · 03
Studiostudio · 04
Studiostudio · 05
Studiostudio · 06

⏤ The loop

And then we do it again. Sharper.

Each batch's performance becomes the next batch's brief. Hook rate, hold curve, drop-off frame — fed back into the next round of scripts. Compounding creative is the whole point.

⏤ The library

Every format we ship, in one wall.

Recent work, grouped by creative format. Each tile is autoplaying muted — tap for full ad, hook framework, and performance.

UGC

Real-customer angle. Tested hooks, native voice, scroll-stopping in 1.5s.

10 creatives
FASHION

Fuel Shoes

"Honest Review"

FASHION

Reistor

"Must Have"

FASHION

Hoofers

"Styling"

KITCHEN

Blue Tea

"My cortisol thanked me"

FASHION

Estelle Luxe

"Trust Built"

SAAS APPS

Social Tweeb

"Why I switched"

HOME

Aroma

"Product Demo"

KITCHEN

Krispino

"Maa Sab janti Hai"

FASHION

Tivora

"Phone Look"

KITCHEN

Caarabi Coffee

"Not a Normal Coffee"

⏤ Booking Q3·26 · 4 slots left

Make your numbers
move.

We take on a small handful of lifestyle and SaaS brands per quarter so every account gets operator-level attention. Send a note — we'll reply within 24 hours with a teardown of your current funnel, free.

Start a project contact@iblixdigital.com
  • Reply< 24h
  • Free teardownFunnel + creative + store
  • Trial sprint30 days, no lock-in
  • VerticalsFashion · Beauty · Jewelry · Home · Kitchen · SaaS