Engine — 01
Performance Marketing
Meta and Google — operated like an in-house team.
- Daily ops, not weekly check-ins
- Creative-led testing
- Funnel & landing-page CRO
- MMM-lite attribution
- Weekly readouts
⏤ Lifestyle D2C Marketing Agency · India · est. 2020
Lifestyle D2C,
engineered.
Performance Marketing and Creatives Under one roof. The only agency in India running both for lifestyle brands.
◉ live
REV₹100 Cr+↑∙ROAS3.4×↑∙CTR3.8%↑∙CPM₹100↑∙AOV₹2,240↑∙CREATIVES2000+↑∙STORES47↑∙CLIENTS100+↑∙SPEND₹38 Cr+↑∙VERTICALSLifestyle + SaaS↑∙REV₹100 Cr+↑∙ROAS3.4×↑∙CTR3.8%↑∙CPM₹100↑∙AOV₹2,240↑∙CREATIVES2000+↑∙STORES47↑∙CLIENTS100+↑∙SPEND₹38 Cr+↑∙VERTICALSLifestyle + SaaS↑∙
⏤ House Rule No. 01
Lifestyle & SaaS apps.
Two playbooks, sharpened. Lifestyle D2C — fashion, beauty, jewelry, home, kitchen — and SaaS apps that need creator-led performance. Everything else, we pass on. The narrowness is the point: every playbook, hook, and pixel is sharpened on the same kinds of brand.
✕ No agency-of-record✕ No 12-month lock-ins✕ No generalists✕ No template stores
Fashion/Beauty/Jewelry/Home/Kitchen/Wellness/Fitness/Fragrance/Footwear/SaaS Apps/Fashion/Beauty/Jewelry/Home/Kitchen/Wellness/Fitness/Fragrance/Footwear/SaaS Apps/Fashion/Beauty/Jewelry/Home/Kitchen/Wellness/Fitness/Fragrance/Footwear/SaaS Apps/
Verticals
6
Active brands
100+
Cities
11
Years
6+
Team
24
Avg ROAS
3.4+
⏤ Three engines, one room
The agency that doesn't hand off.
Most agencies stitch together vendors. We run all three engines under one roof — the creative team sits next to the media buyer sits next to the dev. Decisions move at the speed of a slack ping.
Engine — 02
UGC & Ad Creatives
Editorial UGC at scale. Hooks, angles, and iteration that compounds.
- 200+ creators on roster
- 150-200 creatives / month
- Hook/angle frameworks
- Studio + remote shoots
- 15-day turnaround
Engine — 03
Shopify Development
Custom themes & headless storefronts engineered for speed and CVR.
- Headless on Hydrogen / Next
- 0.8s LCP targets
- Best theme selection
- Subscription, bundles, gifting
- App & integrations
⏤ Numbers, not narratives
The receipts.
Aggregate across the lifestyle portfolio. Updated quarterly. The line below this isn't decoration — it's a real reading from the war room.
01 / 6
0
Revenue Generated
Across active clients, FY24-26
02 / 6
0
Ad Spend Managed
Meta · Google
03 / 6
0
Avg Blended ROAS
Across the portfolio
04 / 6
0
Creatives Shipped
UGC + static + motion, last 12mo
05 / 6
0
Shopify Stores Built
Custom themes & headless
06 / 6
0
Vertical Specialists
Lifestyle D2C & SaaS apps
War Room · Q1·26
Creative Health
Attribution⏤ The reel
UGC that ships, at the speed
the algorithm wants.
A wall of recent creative work. Editorial, demo, founder, reaction — tested, iterated, scaled. Click any tile (later) to view the full ad, the hook framework, and the performance.
UGCFuel Shoes · Fashion
"Honest Review"
UGCReistor · Fashion
"Must Have"
UGCHoofers · Fashion
"Styling"
UGCBlue Tea · Kitchen
"My cortisol thanked me"
UGCBoldfit
"Four Things you need"
UGCEstelle Luxe
"Trust Built"
⏤ 2,000+ creatives shipped · last 12mo⏤ 200+ creators on roster⏤ 15-day turnaround
View all creatives→⏤ Selected work
Brands we made move.
FUEL SHOESFuel Shoes
UGCPerformance
Fuel Shoes: 3.1× to 4.7× ROAS with honest UGC
- ROAS
- 3.1× → 4.7×
- CTR
- 3.9%
- Creatives
- 160+
- CAC
- ↓ 31%
BOLDFITBoldfit
UGCPerformance
Boldfit: 50 videos a month to kill creative fatigue
- ROAS
- 3.4×
- Videos / Mo
- 50
- Creatives
- 180+
- Fatigue Dips
- 0
BLUE TEABlue Tea
UGCPerformance
Blue Tea: keeping the post-TV spike alive
- ROAS
- 3.4×
- Creatives / Mo
- 30
- Hooks Tested
- 42
HOOFERSHoofers
UGCPerformance
Hoofers: built from zero to 4.1× ROAS
- ROAS
- 4.1×
- Creatives / Mo
- 30
- Creators
- 40+
- AOV
- ₹2,640
REISTORReistor
UGCPerformance
Reistor: sustainable fashion is a story problem. We turned founders & fabric into UGC.
- ROAS
- 3.9×
- Creatives
- 120+
- AOV
- ₹2,640
- CTR
- 3.1%
⏤ Engine 01 / Shopify
Stores that load like apps.
Custom Shopify themes, headless on Hydrogen / Next, and a performance budget that holds. We don't ship template stores with paid plugins — we engineer the boutique that lifestyle brands deserve.
Stores built
0
Avg LCP
0
Avg CVR lift
0
Hoofers
Comfortable Shoes
Drift
Premium Sneakers
⏤ In the room
62 active brands
BoldfitWiselifeBlueTeaReistorQuince LifeBellavitaHoofersFuel ShoesBoldfitWiselifeBlueTeaReistorQuince LifeBellavitaHoofersFuel Shoes
Shri & SamHeliosEstelle LuxeGullakMint InvestingHoofers1970 StoreAromaShri & SamHeliosEstelle LuxeGullakMint InvestingHoofers1970 StoreAroma
⏤ How the room works
An operator's tempo.
We move at the cadence of the brands we run. No agency theater, no quarterly retreats, no slide decks shipped in lieu of work.
- 01Week 1
Diagnose.
Brand audit + funnel teardown + creative audit. We walk in knowing exactly what's broken.
- 02Week 2
Decide.
Hook framework, media plan, store roadmap. Every decision priced in opportunity cost.
- 03Week 3–6
Deploy.
Creative shoots, Shopify build sprint, campaigns live. Daily ops cadence — no weekly meetings.
- 04Ongoing
Compound.
Iteration is the product. We ship 10–40 creative variants per month and re-engineer the funnel monthly.
⏤ Frequently asked
Questions, answered.
What kind of brands does Iblix Digital work with?
Iblix Digital works exclusively with lifestyle D2C brands across fashion, beauty, wellness, fragrance, footwear, fitness, kitchen, and consumer-app categories. We do not take on B2B SaaS, services, or non-lifestyle e-commerce, because the same playbooks compound across these specific verticals.
What services does Iblix Digital offer?
Iblix Digital offers three end-to-end engines under one roof: performance marketing on Meta and Google; ad creative production across nine formats (UGC, founder, skits, micro-dramas, demos, reaction, editorial, static, motion); and Shopify development including custom themes, headless storefronts on Hydrogen, subscriptions, and migrations.
Where is Iblix Digital based?
Iblix Digital is headquartered in Kolkata, India, and works with D2C brands across India. The team operates remotely on client accounts and handles onboarding, audits, and account management online.
How is Iblix Digital different from other agencies?
Iblix Digital is one of the few agencies in India that bundles performance marketing, ad creative (UGC, founder, skits and more), and Shopify development under one roof. We work only with lifestyle brands, which means the team specialises in the categories instead of treating every account the same. Onboarding starts with a free AI-led account audit before any engagement is signed.
How much does Iblix Digital cost?
Pricing depends on the engine and the brand's scale. Performance marketing retainers are tied to ad-spend tier; ad creative is priced by format and volume; Shopify projects are quoted per scope. We share a custom proposal after the free audit, and there is no 12-month lock-in on any engagement.
How do I get started with Iblix Digital?
Submit the contact form with your brand, monthly ad-spend tier, and the services you need. You will get a free AI-led account audit within five working days, followed by a tailored proposal. If the proposal lands, daily ops can go live the same week.
⏤ Booking Q3·26 · 4 slots left
Make your numbers
move.
We take on a small handful of lifestyle and SaaS brands per quarter so every account gets operator-level attention. Send a note — we'll reply within 24 hours with a teardown of your current funnel, free.
4.8 / 5- Reply< 24h
- Free teardownFunnel + creative + store
- Trial sprint30 days, no lock-in
- VerticalsFashion · Beauty · Jewelry · Home · Kitchen · SaaS