Operators, not vendors.

Iblix Digital is headquartered in Kolkata, India. The studio operates remotely on client engagements and works with lifestyle D2C brands across India and select Indian-origin brands selling internationally.

Iblix Digital was founded by Ravish Ranjan, who runs the studio's strategy, performance marketing, and creative direction. The leadership team brings combined experience operating ad spend and shipping creative for lifestyle brands at every scale from pre-launch to nine-figure GMV.

Lifestyle D2C brands — fashion, beauty, wellness, fragrance, footwear, fitness, kitchen — share enough audience behaviour, creative grammar, and conversion mechanics that the same playbooks compound across the portfolio. A generalist agency rebuilds knowledge per account; we sharpen one playbook across many accounts. The vertical focus is the moat.

Around sixty active brand engagements at any given time, deliberately capped so the team operates accounts at depth rather than at scale. We take on roughly four new accounts a quarter and turn down more work than we accept.

Iblix Digital primarily works with India-headquartered lifestyle brands, including those selling internationally through Shopify. We selectively take on international lifestyle brands when the category and stage match the studio's playbook.

Yes. Pre-launch and early-stage lifestyle brands are part of the active roster, particularly when the founder is hands-on and the category fits. The Shopify build, ad creative pipeline, and performance engine can run in sequence so the brand's first ad rupee is spent on a store and a creative library that already exists.