Step — 01
Connect.
You give us read-only access to your Meta Ads account. No edits, no changes, nothing pushed live. Takes 90 seconds.
Read-only access⏤ Service · Engine 03
Performance, like an in-house team.
A performance marketing agency for D2C brands in India — Meta Ads and Google Ads run with daily ops cadence and a creative-first testing engine. Built for lifestyle brands scaling from ₹5L to ₹50L+ / month in spend.
Spend Managed
₹38Cr+
Avg Blended ROAS
3.4×
Active Brands
120+
Channels
Meta · Google
4.8 / 5
◉ live
REV₹147 Cr+↑∙ROAS3.4×↑∙CTR3.8%↑∙CPM₹100↑∙AOV₹2,240↑∙CREATIVES2,000+↑∙STORES47+↑∙CLIENTS120+↑∙SPEND₹38 Cr+↑∙VERTICALSLifestyle + SaaS↑∙REV₹147 Cr+↑∙ROAS3.4×↑∙CTR3.8%↑∙CPM₹100↑∙AOV₹2,240↑∙CREATIVES2,000+↑∙STORES47+↑∙CLIENTS120+↑∙SPEND₹38 Cr+↑∙VERTICALSLifestyle + SaaS↑∙
⏤ The way we operate
Daily ops. Not weekly check-ins.
Most agencies optimise once a week. We optimise once a day. Pacing, creative refresh, audience reshape, landing-page CRO — if a lever exists, we pull it.
War Room · Q1·26
Creative Health
Attribution⏤ Before we touch a rupee
We audit before we propose.
Most agencies pitch on vibes. We pitch on data — pulled from your own ad account, run through our proprietary engine, and stress-tested before we ever ask for spend.
01 / 04
Proprietary engine
What the engine looks at.
The audit isn't a 4-page PDF with screenshots from Meta. It's a stress test — eight signal sets, mapped against benchmarks from our active portfolio, with a forecast you can hold us to.
⏤ Run on your account · Free of cost
- 01
Wasted spend
- 02
Hook performance
- 03
Funnel drop-offs
- 04
Bid & budget
- 05
Attribution gaps
- 06
Creative fatigue
- 07
Competitor benchmarks
- 08
ROAS & CAC forecast
⏤ Audit available now
Want this audit on your account?
Read-only Meta + Google connection. Full teardown in 5 working days. No obligation after.
4.8 / 5
⏤ Why this matters
The deck is dead. Long live the reel.
In 2026, creative volume is the moat. The brands winning aren’t outspending — they’re out-iterating. Our system ships 10–40 creative variants a month, tested in-platform, with hook frameworks that compound across every format below.
- 9 creative formats, one pipeline
- 200+ creators across India
- Hook framework that compounds
- Iterate weekly, ship fortnightly
- Static + motion + long-form
Last 90 days · creative performance
Live dataAvg hook rate
44%
vs ~17% industry
Avg hold @ 6s
18%
vs ~9% industry
Top hook rate
60%
in last 90d
Creatives
312
shipped · 90d
Top creatives · ranked by hook
Hook · HoldHook · Hold · Spend
- 01
₹4.2L"Honest Review"
Fuel Shoes · Fashion
Hook60%Hold31%₹4.2L - 02
₹3.1L"Must Have"
Reistor · Fashion
Hook52%Hold27%₹3.1L - 03
₹2.8L"Styling"
Hoofers · Fashion
Hook47%Hold24%₹2.8L - 04
₹2.4L"My cortisol thanked me"
Blue Tea · Kitchen
Hook42%Hold22%₹2.4L - 05
₹1.9L"Crunch test"
Krispino · Kitchen
Hook38%Hold19%₹1.9L
⏤ Pulled from active Meta Ads accounts · names hidden on request
⏤ Live in market
Creative driving the spend.
Recent ads in active rotation across the portfolio. Each tile is autoplaying muted — tap for the full ad, hook framework, and how it's pacing in performance.
UGC
Real-customer angle. Tested hooks, native voice, scroll-stopping in 1.5s.
FASHIONFuel Shoes
"Honest Review"
FASHIONReistor
"Must Have"
FASHIONHoofers
"Styling"
KITCHENBlue Tea
"My cortisol thanked me"
FASHIONBoldfit
"Four Things you need"
FASHIONEstelle Luxe
"Trust Built"
⏤ Same engine, your brand
Want creative driving your spend next quarter?
We take on 4 new accounts a quarter. Audit comes first — book a slot before they're gone.
4.8 / 5
⏤ In the room
120+ active brands
⏤ Selected work
Brands we made move.
FUEL SHOESFuel Shoes
UGCPerformance
Fuel Shoes: 3.1× to 4.7× ROAS with honest UGC
- ROAS
- 3.1× → 4.7×
- CTR
- 3.9%
- Creatives
- 160+
- CAC
- ↓ 31%
BOLDFITBoldfit
UGCPerformance
Boldfit: 50 videos a month to kill creative fatigue
- ROAS
- 3.4×
- Videos / Mo
- 50
- Creatives
- 180+
- Fatigue Dips
- 0
BLUE TEABlue Tea
UGCPerformance
Blue Tea: keeping the post-TV spike alive
- ROAS
- 3.4×
- Creatives / Mo
- 30
- Hooks Tested
- 42
HOOFERSHoofers
UGCPerformance
Hoofers: built from zero to 4.1× ROAS
- ROAS
- 4.1×
- Creatives / Mo
- 30
- Creators
- 40+
- AOV
- ₹2,640
REISTORReistor
UGCPerformance
Reistor: sustainable fashion is a story problem
- ROAS
- 3.9×
- Creatives
- 120+
- AOV
- ₹2,640
- CTR
- 3.1%
⏤ Your brand, next case study
Numbers like these — for your account.
48 lifestyle D2C brands shipped through this engine. The audit is free.
4.8 / 5
⏤ Frequently asked
Questions, answered.
Which ad platforms does Iblix Digital manage?
Iblix Digital manages Meta Ads (Facebook and Instagram) and Google Ads (Search, Performance Max, YouTube, Shopping). The full-funnel media plan is built around whichever placements actually move the brand's CAC and ROAS — not a fixed channel mix.
Is the performance marketing audit really free?
Yes. The audit is free and runs on a read-only connection to your Meta and Google accounts. You receive a full teardown within five working days, including diagnosed weaknesses, opportunity sizing, a 90-day plan of action, and projected impact on ROAS and CAC. There is no obligation to engage after the audit.
How long is the contract for performance marketing engagements?
Engagements run on a rolling monthly basis with no 12-month lock-in. Most brands stay because the numbers compound, not because a contract forces them to. A 30-day notice is the only exit term.
What ad-spend size does Iblix Digital take on?
We take on lifestyle D2C brands and SaaS apps spending anywhere from ₹1 lakh to ₹100 crore+ a month on paid media. The audit and proposal stage helps us decide whether the account is large enough to benefit from our daily ops cadence.
How quickly can ads go live after onboarding?
If the audit and proposal are signed off, daily operations can go live within the same working week. Existing campaigns are protected during the transition and new tests are layered on top — we never pause a working setup before its replacement is ready.
What ROAS or CAC can a brand expect?
Across our active portfolio, blended ROAS averages 3.4x and CAC drops 22-38% in the first 90 days. The free audit produces a forecast specific to your account, benchmarked against brands of comparable spend in your category — that forecast is what you should hold us to, not the portfolio average.
Does Iblix Digital handle creative production for ads?
Yes. Performance marketing and ad creative run as a single integrated engine. The same team that operates your campaigns briefs and ships UGC, founder ads, skits, demos, statics, and motion under one pipeline, so creative testing isn't bottlenecked on a third-party agency.
Do you handle attribution and incrementality testing?
Yes. Every brand on our roster gets blended attribution across platform-reported revenue, GA4, and Shopify, plus periodic geo-holdout and conversion-lift tests where the spend supports it. The goal is true incremental ROAS, not platform-inflated numbers.
⏤ Performance marketing playbooks
Read before you scale.
Article · May 2026
D2C Marketing in India: The Founder's Pillar Guide (2026)
The complete D2C marketing playbook for Indian founders in 2026 — the 8 pillars, channel-by-channel breakdowns, CAC benchmarks by category, budget allocation by stage, and agency vs in-house economics. Built from managing 120+ active D2C brands and ₹38 Cr+ in ad spend.
Article · May 2026
Top 10 Performance Marketing Agencies in India for D2C Brands (2026)
Most “Top 10 performance marketing agencies” lists in India are paid placements where the publisher ranks itself #1. This one isn't. Triangulated research on 15 India-wide agencies — rated on 5 parameters, with the publisher (us) deliberately excluded from the ranking.
Article · May 2026
Meta Ads vs Google Ads for Indian D2C: Which Actually Works in 2026?
Most D2C founders treat Meta vs Google as a binary. The real answer is a budget split with structural differences in audience, attribution, and creative. Real CPM, ROAS, and CAC data from 62 Indian D2C brands — plus a budget allocation framework by stage.
Article · Apr 2026
ROAS Dropping? Run This 6-Step Diagnostic First (2026)
Before you nuke your campaigns, work through this checklist. 9 times out of 10 the answer is one of these six — and 8 times out of 10 it isn't the algorithm. The full diagnostic we run before touching a single ad set.
Article · May 2026
JioHotstar Ads in 2026: Costs, Self-Serve Setup, and the D2C Playbook
JioStar opened self-serve advertising in 2025 at ₹4,000 entry and posted ₹36,248 Cr FY26 revenue. We break down the actual costs, how the self-serve platform works, and when a D2C brand should add it to a Meta-led ad stack — using primary portfolio data and triangulated public sources.
Article · Apr 2026
Scaling past ₹5L/day on Meta without breaking unit economics
The ‘scaling wall’ that almost every D2C brand hits between ₹3L and ₹6L/day in spend is real — but it isn’t the algorithm. It’s a creative pipeline that hasn’t kept up.
⏤ Also from Iblix
Other services we run for D2C brands.
⏤ Booking Q3·26 · 4 slots left
Make your numbers
move.
We take on a small handful of lifestyle and SaaS brands per quarter so every account gets operator-level attention. Send a note — we'll reply within 24 hours with a teardown of your current funnel, free.
4.8 / 5- Reply< 24h
- Free teardownFunnel + creative + store
- Trial sprint30 days, no lock-in
- VerticalsFashion · Beauty · Jewelry · Home · Kitchen · SaaS