IBLI

⏤ Service · Engine 02

Ads that perform. Every format.

UGC, founder, skits, micro-dramas, demos, reaction, editorial, static, motion. Nine creative formats from one in-house pipeline — built for the cadence Meta and TikTok actually reward.

  • Creatives / 12mo

    2000+

  • Creator Roster

    200+

  • Turnaround

    15 working days

  • Hook Win-rate

    1 in 4

⏤ Why this matters

The deck is dead. Long live the reel.

In 2026, creative volume is the moat. The brands winning aren’t outspending — they’re out-iterating. Our system ships 10–40 creative variants a month, tested in-platform, with hook frameworks that compound across every format below.

  • 9 creative formats, one pipeline
  • 200+ creators across India
  • Hook framework that compounds
  • Iterate weekly, ship fortnightly
  • Static + motion + long-form
Last 90 days · creative performance
Live data

Avg hook rate

44%

vs ~17% industry

Avg hold @ 6s

18%

vs ~9% industry

Top hook rate

60%

in last 90d

Creatives

312

shipped · 90d

Top creatives · ranked by hook

Hook · Hold

  • 01

    "Honest Review"

    Fuel Shoes · Fashion

    ₹4.2L
    Hook60%
    Hold31%
  • 02

    "Must Have"

    Reistor · Fashion

    ₹3.1L
    Hook52%
    Hold27%
  • 03

    "Styling"

    Hoofers · Fashion

    ₹2.8L
    Hook47%
    Hold24%
  • 04

    "My cortisol thanked me"

    Blue Tea · Kitchen

    ₹2.4L
    Hook42%
    Hold22%

⏤ Pulled from active Meta Ads accounts · names hidden on request

⏤ Ad formats we ship

Every ad type your brand needs.

  • 01

    UGC Ads

    Real-creator testimonials and reviews that feel native to the feed. Highest scale-survival rate of any format we ship.

    Best for · Trust, social proof, scaling cold spend on Meta + TikTok.

    15s30s60s
  • 02

    Founder Ads

    The founder, on camera, telling the brand story without the polish. Builds first-watch credibility nothing else can.

    Best for · New launches, mission-led brands, premium positioning.

    30s60s90s
  • 03

    Skits

    Acted situations — comedic or relatable — with the product as the punchline. Short, sharp, sticky.

    Best for · Top-of-funnel reach, virality, breaking ad fatigue.

    15s20s30s
  • 04

    Micro-Dramas

    60–90 second narrative ads with a story arc. Hook, conflict, resolution, product. Watch-through that beats UGC.

    Best for · Retargeting, mid-funnel, premium SKUs that need explanation.

    60s90s
  • 05

    Demos & Unboxings

    Show-don't-tell walkthroughs. Texture, scale, the moment a product clicks. Especially strong for fragrance, beauty, kitchen.

    Best for · Conversion, AOV lift, breaking objections.

    15s30s
  • 06

    Reaction & POV

    First-person reactions, get-ready-with-me cuts, lifestyle moments. Native to short-form, scroll-stopping by design.

    Best for · Reach, audience expansion, Gen-Z + millennial pull.

    15s30s
  • 07

    Editorial & Brand Films

    Cinematic, fashion-led shoots. The brand-builder we drop in once a quarter to lift the whole creative library.

    Best for · Hero campaigns, launches, brand equity reinforcement.

    30s60sCutdowns
  • 08

    Static & Carousels

    Image ads, 3-frame carousels, before/after. Cheap to test, strong on retargeting, often the unsung CVR hero.

    Best for · Retargeting, retention, cold-traffic angle testing.

    1:14:59:16
  • 09

    Motion Graphics

    Kinetic typography, animated stat reveals, ingredient breakdowns. Communicates fast, ships faster.

    Best for · Education, product-spec heavy categories, SaaS.

    10s15s30s

⏤ The library

Every format we ship, in one wall.

Recent work, grouped by creative format. Each tile is autoplaying muted — tap for full ad, hook framework, and performance.

UGC

Real-customer angle. Tested hooks, native voice, scroll-stopping in 1.5s.

16 creatives
FASHION

Fuel Shoes

"Honest Review"

FASHION

Reistor

"Must Have"

FASHION

Hoofers

"Styling"

KITCHEN

Blue Tea

"My cortisol thanked me"

FASHION

Boldfit

"Four Things you need"

FASHION

Estelle Luxe

"Trust Built"

⏤ Want creative like this?

Your brand. Same engine. Next batch.

Send the brand and the goal — we'll come back with three hooks scripted in your voice and a 2-week production plan.

4.8 / 5

⏤ How a UGC ad gets made

From brief to winning batch.

Seven steps, one loop. Every batch we ship is sharper than the last because the engine reads what won, what flopped, and rewrites the next brief before we shoot.

01 / 07

Step — 01

Brief.

You fill a deep-dive intake form — business model, ICP, competitors, brand guidelines, current creative shelf. Nothing generic. The deeper the brief, the sharper the output.

Detailed intake
Step — 02

Research.

Our marketing team tears down your category. Competitor Meta Ads Library, top-performing hooks in your space, white-space angles, and three reference reels per ICP segment.

Competitor teardown
Step — 03

Script.

Hooks engineered for high hook-rate. Each script comes with the angle, hook framework, CTA placement, and the metric we're targeting. Written by humans who study Meta — not AI prompts.

Hook framework
Step — 04

Approval.

You see every script, frame-by-frame. Approve, edit, or kill — nothing gets shot until it's signed off. Average turnaround: 48h.

Sign-off in 48h
Featured
Step — 05

Production.

Shot in-house at our Kolkata studio. 25–30 ready backgrounds, lighting kits, and a pre-vetted creator roster. Most batches wrap in 2 days, not 2 weeks.

In-house studio
Step — 06

Performance editing.

Editors don't cut for aesthetics — they cut for Meta. Hook in 1.5s, pattern interrupt at 3s, CTA front-loaded. Every cut is a hypothesis we'll later test.

Cut for Meta
Featured
Step — 07

Audit & iterate.

Live results plug back into our proprietary engine. It reads hook rate, hold curves, drop-off frames, and CPA per creative — then shapes the next batch's brief. The loop tightens every cycle.

Proprietary engine
Step 05 · In-house studio

Why we're faster.

Our studio in Kolkata runs 25–30 ready backgrounds — kitchen counter, vanity, founder office, neutral cyc, white room, editorial set, and more. No location scouting, no rental day. Brief on Monday, shoot mid-week, full batch delivered in 15 working days.

Backgrounds

25–30

Studio sqft

2,400

Avg shoot day

20–30 reels

Turnaround

15 working days

Studiostudio · 01
Studiostudio · 02
Studiostudio · 03
Studiostudio · 04
Studiostudio · 05
Studiostudio · 06

⏤ The loop

And then we do it again. Sharper.

Each batch's performance becomes the next batch's brief. Hook rate, hold curve, drop-off frame — fed back into the next round of scripts. Compounding creative is the whole point.

⏤ Brands we ship for

Numbers from live accounts.

6 brands, 6 categories, 6 creative engines. Every entry below is real spend, real ROAS, and the formats we shipped to get there.

01 / 06

  • Boldfit

    Fitness

    UGCSkitsDemos

    “Already at 3.4× ROAS — but every winning ad fatigued in days. We took over the creative pipeline; fatigue stopped happening.”

    ROAS
    3.4×
    Creatives / mo
    50
    Creatives
    180+
    Read the case study

  • Fuel Shoes

    Footwear

    UGCFounderReaction

    “Honest-review UGC turned a value sneaker brand into a creative-led scaler — ROAS climbed from 3.1× to 4.7×.”

    ROAS
    3.1× → 4.7×
    CTR
    3.9%
    Creatives
    160+
    Read the case study

  • Blue Tea

    Wellness

    UGCDemosEditorial

    “Kept the post-TV spike alive. Four parallel pipelines, fresh angles weekly — 3.4× ROAS sustained for months instead of fading in weeks.”

    ROAS
    3.4×
    Creatives / mo
    30
    Hooks Tested
    42
    Read the case study

  • Reistor

    Sustainable Fashion

    FounderEditorialMicro-Drama

    “Sustainable fashion is a story problem. We turned founders + fabric into a UGC engine.”

    ROAS
    3.9×
    AOV
    ₹2,640
    CTR
    3.1%
    Read the case study

  • Hoofers

    Footwear

    UGCDemosCarousels

    “Came to us with no marketing engine. Built the whole performance stack from scratch — steady 4.1× ROAS.”

    ROAS
    4.1×
    Creatives / mo
    30
    AOV
    ₹2,640
    Read the case study

  • Estelle Luxe

    Premium Fashion

    UGCEditorialStatic

    “Building trust at first-watch — UGC for a premium accessories brand.”

    ROAS
    4.6×
    CTR
    4.1%
    AOV
    ₹3,120
    Read the case study

⏤ Same engine. Your brand.

Want numbers like Boldfit, Fuel Shoes, Blue Tea?

48 lifestyle D2C brands shipped through this pipeline. We take on 4 new accounts a quarter — book a slot before they're gone.

4.8 / 5

⏤ Frequently asked

Questions, answered.

  • What ad creative formats does Iblix Digital produce?

    We produce nine creative formats from a single in-house pipeline: UGC (user-generated content), founder ads, skits, micro-dramas, product demos, reaction-style ads, editorial film, statics, and motion graphics. The same hook framework compounds across every format, so insights from one feed the next.

  • What is UGC and why does it matter for D2C ads?

    UGC stands for user-generated content — short-form video that looks and feels like a real person's review or testimonial rather than a polished brand ad. UGC consistently outperforms studio production on Meta and TikTok in 2026 because the algorithm rewards native-feeling content, and lifestyle D2C buyers trust people over brands. It is currently the single highest-leverage format for most lifestyle brands.

  • How long does ad creative production take?

    Standard turnaround from brief to delivered creative is fifteen working days. That covers concept, scripting, creator casting, shoot, edit, and platform-ready exports. Brands on a retainer cadence ship ten to forty creative variants per month rolling, so there is always fresh inventory in the auction.

  • Where are the creators based?

    Our roster includes 200+ creators across India, spanning every major metro and tier-2 city. Casting is matched to the brand's target customer — North India for fashion-forward audiences, Mumbai for premium lifestyle, Bangalore for tech-savvy buyers, and so on. Pan-India shoots are coordinated centrally without the brand needing to manage logistics.

  • Does Iblix Digital handle scripting and concept, or only production?

    Full-stack. The team handles strategy, hook ideation, scripting, casting, shoot direction, edit, copy, captions, and platform-specific exports. The brand provides product, positioning, and feedback — we handle the rest. This is the only way to keep a hook framework consistent across high creative volume.

  • Can the brand license and reuse the footage long-term?

    Yes. All creator agreements include perpetual paid-media usage rights for the brand on Meta, Google, TikTok, and owned channels, with optional buyouts for organic and OOH usage. Raw footage is delivered alongside the cut creatives so the brand keeps the asset library.

  • Is creative-only engagement available, or only with performance marketing?

    Creative-only engagements are available. Many brands run their own performance team and only need the creative pipeline. Brands that take both engines benefit from tighter feedback loops between in-platform performance data and the next batch's hook decisions, but it is not required.

  • What is the typical hook win-rate?

    Roughly one in four hooks shipped becomes a winner that scales — meaning it survives past the testing phase and earns budget. The portfolio benchmark is one in seven, so the volume engine plus the hook framework roughly doubles industry odds. The other three of four still produce learnings that feed the next batch.

⏤ Booking Q3·26 · 4 slots left

Make your numbers
move.

We take on a small handful of lifestyle and SaaS brands per quarter so every account gets operator-level attention. Send a note — we'll reply within 24 hours with a teardown of your current funnel, free.

contact@iblixdigital.com
4.8 / 5
  • Reply< 24h
  • Free teardownFunnel + creative + store
  • Trial sprint30 days, no lock-in
  • VerticalsFashion · Beauty · Jewelry · Home · Kitchen · SaaS