Hoofers: built from zero to 4.1× ROAS

Hoofers had the product. They didn’t have a marketing engine. No account architecture, no creative library, no creator roster, no clear answer to “what kind of campaigns should we even be running?” We came in to build the whole thing from scratch — and run it.

Where they started

Hoofers had built a strong product on comfort and price, but on the marketing side there was almost nothing in place — no documented campaign architecture, no creative library, no creator relationships, no testing cadence. Ads were running, but it was effectively guess-and-spend.

The brief we got was the cleanest version of any case-study brief we’ve had: build the engine end-to-end, and run it.

What we built — three pillars in parallel

We split the work into three build-outs, all kicked off in week one. Each one matters on its own; the leverage is in how they compound when they run together.

1. Performance-marketing strategy

We started with the foundations most brands skip: an account architecture (cold / warm / retargeting splits, ASC vs manual structure), a media plan calibrated to spend goals, and a measurement setup that could tell us which campaigns to scale and which to kill inside 7 days.

• Campaign types in rotation: ASC for top-of-funnel volume, manual prospecting for hook testing, retargeting split by intent depth, and a dynamic-creative pool for catalog scaling.
• Weekly cadence: Monday creative drop, Tuesday–Thursday signal collection, Friday scale-or-kill calls.
• Reporting layer: a one-page weekly readout — what we tested, what won, what’s next — instead of a dashboard the team had to chase.

2. The creative production line

With no creative library to start from, we stood up an in-house production pipeline shipping 30 new creatives a month, briefed against the gaps in the current campaign — never against a “make us more ads” request. Each shoot day produced a portfolio of cut-downs across formats, so a single creator session fed multiple campaigns at once.

3. Influencer management

Building a creator roster was the slowest of the three pillars to compound — and the most defensible once it did. We onboarded creators across the archetypes a comfort-led footwear brand actually needs (wedding-week, work-shift, monsoon-traveller, college-fest) and managed the lifecycle end-to-end: outreach, briefing, content rights, payments, performance tracking. The library now sits at 40+ active creators we can deploy against any new campaign brief.

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How the three feed each other

The leverage isn’t in any single pillar; it’s in the loop between them. Campaign data tells us which creatives to shoot next. Creative throughput tells us which creators to onboard. Creator content tells us which campaigns to launch. Each pillar makes the other two cheaper to operate — which is why the unit economics keep improving the longer the engine runs.

“We weren’t looking for an agency. We were looking for someone who could be the entire performance team — strategy, creative, creators — and run it like it was theirs. That’s what changed.”

The numbers

ROAS

4.1×

Creatives / Mo

30

Creators

40+

AOV

₹2,640

The takeaway for brands without a marketing engine

If you’re a brand with a great product but no marketing infrastructure, bolting on a media-buying agency in isolation is the slowest way to scale. Performance, creative, and influencer ops aren’t three separate services — they’re one system. Build them together, run them together, and the unit economics compound.