Stores that load like apps.

Custom themes are the right choice for most lifestyle D2C brands — faster to build, lower long-term maintenance, and Shopify's edge-rendered theme stack already hits sub-1s LCP when built right. Headless on Hydrogen earns its keep when the brand needs deep custom interactions, multi-region storefronts, or app-grade animations that Liquid cannot deliver. The audit decides which path fits before any code is written.

Yes. We have migrated stores from WooCommerce, Wix, Magento, BigCommerce, and custom-built platforms onto Shopify and Shopify Plus without losing SEO equity. The migration includes URL mapping, 301 redirects, schema preservation, product-data normalization, customer-account migration, and review/rating import where APIs allow.

No, when the migration is run correctly. Every legacy URL is mapped to its new Shopify equivalent with a permanent 301 redirect, structured data is rebuilt, and Search Console submissions are coordinated around the cutover. Most migrated brands recover their pre-migration organic traffic within four to six weeks and exceed it within a quarter.

A standard custom theme ships in six to ten weeks from kickoff to launch, including discovery, design, build, QA, and migration. Headless storefronts on Hydrogen run twelve to sixteen weeks. CRO sprints and ongoing iterations are scoped separately and run in two-week cycles after launch.

Yes. We build subscription flows on Recharge, Skio, Awtomic, or Shopify-native subscriptions, and have shipped bundle, gift, and build-your-own-box flows for several lifestyle brands. The implementation includes the merchant-side dashboard, customer portal, pause/skip logic, and analytics integration.

Our target on every build is sub-1.0s LCP (Largest Contentful Paint) on a mid-tier 4G mobile device, INP under 200ms, and CLS under 0.05. The current portfolio average is 0.9s LCP. Speed is treated as a non-negotiable feature because it directly multiplies CVR and ad-spend efficiency.

Yes. We build private and public Shopify apps for internal tooling, custom merchandising, ERP and 3PL integrations, and storefront features that need server-side logic. Apps are built on Shopify CLI with Remix, Polaris UI, and Shopify GraphQL Admin APIs, deployed to AWS or Cloudflare Workers.

Iblix Digital builds on Shopify and Shopify Plus and operates several Plus-tier stores in production. Whether the brand needs Plus-tier features (Shopify Functions, B2B, Markets Pro, scripts) is decided during the audit — most lifestyle brands at sub-₹50 crore GMV do not need Plus, and we say so when that is the case.