IBLI

⏤ Selected work

The receipts.

Filterable case studies across our lifestyle portfolio. Every story is the same shape: brand → problem → creative → performance → tech.

Vertical:
Service:
Fuel Shoes — Honest-review UGC turned a value sneaker brand into a creative-led scaler.FUEL SHOES
Footwear

Fuel Shoes

UGCPerformance

Honest-review UGC turned a value sneaker brand into a creative-led scaler.

ROAS
4.7×
CTR
3.9%
Creatives
160+
Boldfit — Built a creator engine that 4×’d Boldfit’s ad output without diluting the brand.BOLDFIT
Fitness

Boldfit

UGCPerformance

Built a creator engine that 4×’d Boldfit’s ad output without diluting the brand.

ROAS
5.6×
Creatives
180+
CPM
↓ 34%
Blue Tea — Cortisol-aware hooks turned a niche tea brand into a creative-led category leader.BLUE TEA
Wellness

Blue Tea

UGCPerformance

Cortisol-aware hooks turned a niche tea brand into a creative-led category leader.

ROAS
6.1×
Hooks Tested
42
AOV
₹1,180
Hoofers — From comfort claim to category fluency — UGC + headless rebuild.HOOFERS
Footwear

Hoofers

UGCPerformanceShopify

From comfort claim to category fluency — UGC + headless rebuild.

ROAS
4.3×
LCP
0.8s
CVR
+47%
Fashion

Reistor

UGCPerformance

Sustainable fashion is a story problem. We turned founders & fabric into UGC.

ROAS
3.9×
Creatives
120+
AOV
₹2,640
Fashion

Estelle Luxe

UGCPerformance

Building trust at first-watch — UGC for a premium accessories brand.

ROAS
4.6×
CTR
4.1%
AOV
₹3,120