FUEL SHOESFuel Shoes
UGCPerformance
Honest-review UGC turned a value sneaker brand into a creative-led scaler.
- ROAS
- 4.7×
- CTR
- 3.9%
- Creatives
- 160+
⏤ Selected work
The receipts.
Filterable case studies across our lifestyle portfolio. Every story is the same shape: brand → problem → creative → performance → tech.
Vertical:
Service:
FUEL SHOES
BOLDFITBoldfit
UGCPerformance
Built a creator engine that 4×’d Boldfit’s ad output without diluting the brand.
- ROAS
- 5.6×
- Creatives
- 180+
- CPM
- ↓ 34%
BLUE TEABlue Tea
UGCPerformance
Cortisol-aware hooks turned a niche tea brand into a creative-led category leader.
- ROAS
- 3.4×
- Hooks Tested
- 42
- Creatives / Mo
- 30
HOOFERSHoofers
UGCPerformanceShopify
From comfort claim to category fluency — UGC + headless rebuild.
- ROAS
- 4.3×
- LCP
- 0.8s
- CVR
- +47%
REISTORReistor
UGCPerformance
Sustainable fashion is a story problem. We turned founders & fabric into UGC.
- ROAS
- 3.9×
- Creatives
- 120+
- AOV
- ₹2,640
Fashion
Estelle Luxe
UGCPerformance
Building trust at first-watch — UGC for a premium accessories brand.
- ROAS
- 4.6×
- CTR
- 4.1%
- AOV
- ₹3,120
⏤ Frequently asked
Questions, answered.
Are these case studies from real client engagements?
Yes. Every case study on this page is a live or recently-active client engagement. Brand names, metrics, and timeframes are accurate; in a few cases brand names are anonymised at the client's request, but the underlying data is verified and pulled from the actual ad accounts and Shopify stores.
How are the metrics in these case studies measured?
Performance metrics like ROAS, CAC, and revenue lift are pulled from blended attribution across platform-reported data, GA4, and Shopify. Where geo-holdouts or conversion-lift studies were run, the case study notes that the result is incremental rather than platform-attributed. Time windows are stated explicitly so the comparison is apples-to-apples.
Can a brand expect results similar to these case studies?
Outcomes vary by category, product economics, ad spend, and creative readiness. Brands in the same vertical and spend tier as a case-study subject typically see directionally comparable improvements in the first 90 days, but the free audit produces a forecast specific to your account rather than relying on the portfolio average.
How can a brand request a deeper walkthrough of a specific case study?
Click into any case study above for the full breakdown — problem, creative, performance, and tech. For an even deeper walkthrough including the actual creative library and the operating cadence, request it via the contact form and a video walkthrough can be scheduled.
What categories of lifestyle brand are represented in the case studies?
The portfolio covers fashion, beauty, wellness, fragrance, footwear, fitness, kitchen, and consumer-app categories. The filter at the top of the page narrows by vertical and by service (Performance, UGC, Shopify) so the most relevant case studies surface first.