⏤ Selected work

The receipts.

Filterable case studies across our lifestyle portfolio. Every story is the same shape: brand → problem → creative → performance → tech.

Vertical:
Service:
Boldfit — Built a creator engine that 4×’d Boldfit’s ad output without diluting the brand.BOLDFIT
Fitness

Boldfit

UGCPerformance

Built a creator engine that 4×’d Boldfit’s ad output without diluting the brand.

ROAS
5.6×
Creatives
180+
CPM
↓ 34%
Blue Tea — Cortisol-aware hooks turned a niche tea brand into a creative-led category leader.BLUE TEA
Wellness

Blue Tea

UGCPerformance

Cortisol-aware hooks turned a niche tea brand into a creative-led category leader.

ROAS
3.4×
Hooks Tested
42
Creatives / Mo
30
Reistor — Sustainable fashion is a story problem. We turned founders & fabric into UGC.REISTOR
Fashion

Reistor

UGCPerformance

Sustainable fashion is a story problem. We turned founders & fabric into UGC.

ROAS
3.9×
Creatives
120+
AOV
₹2,640
Fashion

Estelle Luxe

UGCPerformance

Building trust at first-watch — UGC for a premium accessories brand.

ROAS
4.6×
CTR
4.1%
AOV
₹3,120

⏤ As featured in

Business StandardANIThe TribuneLokmat TimesBusiness StandardANIThe TribuneLokmat Times

⏤ In the room

120+ active brands

Aroma
Bal Bharat
Being Mount
Berkowits
Blue Tea
Boldfit
Caarabi
Claret
Debaans
Dream Shoe Club
Elego Home
Embassy
Estelle Luxe
Fuel Shoes
Gullak
Helios
Hoofers
Lilbud
Milton
Mint Investing
Minute to Clean
Miri
Quince Life
Reistor
Shri & Sam
Triq Pharma
TrulyMadly
Wiselife
Zoci Voci

⏤ Frequently asked

Questions, answered.

  • Are these case studies from real client engagements?

    Yes. Every case study on this page is a live or recently-active client engagement. Brand names, metrics, and timeframes are accurate; in a few cases brand names are anonymised at the client's request, but the underlying data is verified and pulled from the actual ad accounts and Shopify stores.

  • How are the metrics in these case studies measured?

    Performance metrics like ROAS, CAC, and revenue lift are pulled from blended attribution across platform-reported data, GA4, and Shopify. Where geo-holdouts or conversion-lift studies were run, the case study notes that the result is incremental rather than platform-attributed. Time windows are stated explicitly so the comparison is apples-to-apples.

  • Can a brand expect results similar to these case studies?

    Outcomes vary by category, product economics, ad spend, and creative readiness. Brands in the same vertical and spend tier as a case-study subject typically see directionally comparable improvements in the first 90 days, but the free audit produces a forecast specific to your account rather than relying on the portfolio average.

  • How can a brand request a deeper walkthrough of a specific case study?

    Click into any case study above for the full breakdown — problem, creative, performance, and tech. For an even deeper walkthrough including the actual creative library and the operating cadence, request it via the contact form and a video walkthrough can be scheduled.

  • What categories of lifestyle brand are represented in the case studies?

    The portfolio covers fashion, beauty, wellness, fragrance, footwear, fitness, kitchen, and consumer-app categories. The filter at the top of the page narrows by vertical and by service (Performance, UGC, Shopify) so the most relevant case studies surface first.