PERFORMANCEPerformance · May 2026
D2C Marketing in India: The Founder's Pillar Guide (2026)
The complete D2C marketing playbook for Indian founders in 2026 — the 8 pillars, channel-by-channel breakdowns, CAC benchmarks by category, budget allocation by stage, and agency vs in-house economics. Built from managing 120+ active D2C brands and ₹38 Cr+ in ad spend.















